Graphic Design
BNET VS. BNET
Visual identity and event graphics for BNET vs BNET, an award-winning AI-driven live show where rapper BNET battled an AI version of himself, produced for Oscar Mayer and YouFirst.
Year:
2025
Industry:
Event
Client:
Oscar Mayer
Project Duration:
2 months
CONTEXT
BNET is one of the most influential freestyle rappers in the Spanish-speaking world. After five years away from battles, he returned in a groundbreaking format: competing against an AI he trained for months.
The event, produced for Oscar Mayer and YouFirst in collaboration with Professor Octopus AI_LAB, blended technology, music and branding into a unique live experience.
My role was to design the full visual identity of the event, including the main campaign assets, social media communications, newsletters, screen visuals and all print materials used on-site.
CHALLENGES
The main challenge was creating a visual identity that represented both BNET’s personality and the technological concept of battling an AI. We explored multiple creative directions, balancing boldness with clarity while maintaining a strong brand presence.
Another challenge was the scale: every visual element needed to adapt seamlessly across dozens of formats, from social media and promotional pieces to stage screens and printed assets, without losing consistency or impact.
SOLUTION
The final aesthetic embraced a clean, corporate-inspired identity with strong typography and a structured layout that highlighted the duality between the real BNET and his AI counterpart.
I designed all visual pieces for the months leading up to the event, as well as the on-site graphics. The visual language relied on minimal compositions, strong contrast and modular elements that adapted easily to every format.
The result was a cohesive and flexible system that connected every platform, social, digital and physical, under one clear visual narrative.
OUTCOME
Seeing the full identity come to life at the event was one of the most rewarding moments of my career. The visuals shaped the environment, amplified the story and created a memorable atmosphere for fans.
The project also received major industry recognition:
BNET vs BNET won Gold at the IAB Spain Inspirational Awards 2025 in the category Best Creative Use of Artificial Intelligence, celebrating the creativity and innovation behind the concept.
Professionally, this project reaffirmed how much I enjoy large-scale creative experiences and the challenge of designing visual systems that live across multiple platforms.
More Projects
Graphic Design
BNET VS. BNET
Visual identity and event graphics for BNET vs BNET, an award-winning AI-driven live show where rapper BNET battled an AI version of himself, produced for Oscar Mayer and YouFirst.
Year:
2025
Industry:
Event
Client:
Oscar Mayer
Project Duration:
2 months
CONTEXT
BNET is one of the most influential freestyle rappers in the Spanish-speaking world. After five years away from battles, he returned in a groundbreaking format: competing against an AI he trained for months.
The event, produced for Oscar Mayer and YouFirst in collaboration with Professor Octopus AI_LAB, blended technology, music and branding into a unique live experience.
My role was to design the full visual identity of the event, including the main campaign assets, social media communications, newsletters, screen visuals and all print materials used on-site.
CHALLENGES
The main challenge was creating a visual identity that represented both BNET’s personality and the technological concept of battling an AI. We explored multiple creative directions, balancing boldness with clarity while maintaining a strong brand presence.
Another challenge was the scale: every visual element needed to adapt seamlessly across dozens of formats, from social media and promotional pieces to stage screens and printed assets, without losing consistency or impact.
SOLUTION
The final aesthetic embraced a clean, corporate-inspired identity with strong typography and a structured layout that highlighted the duality between the real BNET and his AI counterpart.
I designed all visual pieces for the months leading up to the event, as well as the on-site graphics. The visual language relied on minimal compositions, strong contrast and modular elements that adapted easily to every format.
The result was a cohesive and flexible system that connected every platform, social, digital and physical, under one clear visual narrative.
OUTCOME
Seeing the full identity come to life at the event was one of the most rewarding moments of my career. The visuals shaped the environment, amplified the story and created a memorable atmosphere for fans.
The project also received major industry recognition:
BNET vs BNET won Gold at the IAB Spain Inspirational Awards 2025 in the category Best Creative Use of Artificial Intelligence, celebrating the creativity and innovation behind the concept.
Professionally, this project reaffirmed how much I enjoy large-scale creative experiences and the challenge of designing visual systems that live across multiple platforms.
More Projects
Graphic Design
BNET VS. BNET
Visual identity and event graphics for BNET vs BNET, an award-winning AI-driven live show where rapper BNET battled an AI version of himself, produced for Oscar Mayer and YouFirst.
Year:
2025
Industry:
Event
Client:
Oscar Mayer
Project Duration:
2 months
CONTEXT
BNET is one of the most influential freestyle rappers in the Spanish-speaking world. After five years away from battles, he returned in a groundbreaking format: competing against an AI he trained for months.
The event, produced for Oscar Mayer and YouFirst in collaboration with Professor Octopus AI_LAB, blended technology, music and branding into a unique live experience.
My role was to design the full visual identity of the event, including the main campaign assets, social media communications, newsletters, screen visuals and all print materials used on-site.
CHALLENGES
The main challenge was creating a visual identity that represented both BNET’s personality and the technological concept of battling an AI. We explored multiple creative directions, balancing boldness with clarity while maintaining a strong brand presence.
Another challenge was the scale: every visual element needed to adapt seamlessly across dozens of formats, from social media and promotional pieces to stage screens and printed assets, without losing consistency or impact.
SOLUTION
The final aesthetic embraced a clean, corporate-inspired identity with strong typography and a structured layout that highlighted the duality between the real BNET and his AI counterpart.
I designed all visual pieces for the months leading up to the event, as well as the on-site graphics. The visual language relied on minimal compositions, strong contrast and modular elements that adapted easily to every format.
The result was a cohesive and flexible system that connected every platform, social, digital and physical, under one clear visual narrative.
OUTCOME
Seeing the full identity come to life at the event was one of the most rewarding moments of my career. The visuals shaped the environment, amplified the story and created a memorable atmosphere for fans.
The project also received major industry recognition:
BNET vs BNET won Gold at the IAB Spain Inspirational Awards 2025 in the category Best Creative Use of Artificial Intelligence, celebrating the creativity and innovation behind the concept.
Professionally, this project reaffirmed how much I enjoy large-scale creative experiences and the challenge of designing visual systems that live across multiple platforms.