Graphic Design
Track the limit
Visual identity and key art for Samsung’s documentary “Track the Limit,” designing the main poster, episode covers and promotional assets for its international release on Prime Video and YouTube.
Year:
2025
Industry:
Multimedia
Client:
Samsung
Project Duration:
4 months
CONTEXT
Track the Limit is a YouFirst Originals documentary produced for Samsung, released globally on Prime Video and YouTube. I was responsible for designing the full visual identity of the project: the main poster, chapter covers, thumbnails, key visuals and all promotional graphics. While Samsung and YouFirst approved the final designs, the creative direction was largely in my hands, allowing me to define the aesthetic approach and visual language of the entire series.
CHALLENGES
The main creative challenge was developing a visual system that worked across all five cities Valenti traveled through while still aligning with his personal style and the identity of Samsung. I needed a template that felt unified yet adaptable enough to represent distinct locations.
Once the key visual was approved, the timeline became intense: multiple adaptations had to be delivered quickly for the different platforms. Although Samsung’s guidelines were present, the project allowed more freedom than expected, which meant the challenge was not only technical but conceptual: finding balance between consistency and expressiveness.
SOLUTION
To represent the intensity of Valenti’s challenge, I made him the central figure in every composition, with the five cities integrated behind him. The main poster included all locations, while each episode featured its city highlighted through imagery embedded in the typography.
To ensure visual harmony, I selected photos with similar colors, saturation and focus, creating a universal aesthetic that tied the series together. The entire project was built primarily in Photoshop, experimenting with composition, layering and atmosphere.
The final concept was clear: Valenti confronting, and conquering, each city, emerging stronger from every challenge.
OUTCOME
The project was published internationally, appearing on Prime Video and YouTube for audiences around the world. Seeing my designs live on global platforms was incredibly rewarding, a different feeling from seeing my work on the street. Opening platforms I use every day and finding my work there felt surreal in the best way.
This project reinforced how much I enjoy designing for large brands and high-visibility content. It also reminded me of the value of creative freedom and how much I appreciate bringing my own vision into big projects. It’s the kind of work that makes me want to keep growing in this field.
More Projects
Graphic Design
Track the limit
Visual identity and key art for Samsung’s documentary “Track the Limit,” designing the main poster, episode covers and promotional assets for its international release on Prime Video and YouTube.
Year:
2025
Industry:
Multimedia
Client:
Samsung
Project Duration:
4 months
CONTEXT
Track the Limit is a YouFirst Originals documentary produced for Samsung, released globally on Prime Video and YouTube. I was responsible for designing the full visual identity of the project: the main poster, chapter covers, thumbnails, key visuals and all promotional graphics. While Samsung and YouFirst approved the final designs, the creative direction was largely in my hands, allowing me to define the aesthetic approach and visual language of the entire series.
CHALLENGES
The main creative challenge was developing a visual system that worked across all five cities Valenti traveled through while still aligning with his personal style and the identity of Samsung. I needed a template that felt unified yet adaptable enough to represent distinct locations.
Once the key visual was approved, the timeline became intense: multiple adaptations had to be delivered quickly for the different platforms. Although Samsung’s guidelines were present, the project allowed more freedom than expected, which meant the challenge was not only technical but conceptual: finding balance between consistency and expressiveness.
SOLUTION
To represent the intensity of Valenti’s challenge, I made him the central figure in every composition, with the five cities integrated behind him. The main poster included all locations, while each episode featured its city highlighted through imagery embedded in the typography.
To ensure visual harmony, I selected photos with similar colors, saturation and focus, creating a universal aesthetic that tied the series together. The entire project was built primarily in Photoshop, experimenting with composition, layering and atmosphere.
The final concept was clear: Valenti confronting, and conquering, each city, emerging stronger from every challenge.
OUTCOME
The project was published internationally, appearing on Prime Video and YouTube for audiences around the world. Seeing my designs live on global platforms was incredibly rewarding, a different feeling from seeing my work on the street. Opening platforms I use every day and finding my work there felt surreal in the best way.
This project reinforced how much I enjoy designing for large brands and high-visibility content. It also reminded me of the value of creative freedom and how much I appreciate bringing my own vision into big projects. It’s the kind of work that makes me want to keep growing in this field.
More Projects
Graphic Design
Track the limit
Visual identity and key art for Samsung’s documentary “Track the Limit,” designing the main poster, episode covers and promotional assets for its international release on Prime Video and YouTube.
Year:
2025
Industry:
Multimedia
Client:
Samsung
Project Duration:
4 months
CONTEXT
Track the Limit is a YouFirst Originals documentary produced for Samsung, released globally on Prime Video and YouTube. I was responsible for designing the full visual identity of the project: the main poster, chapter covers, thumbnails, key visuals and all promotional graphics. While Samsung and YouFirst approved the final designs, the creative direction was largely in my hands, allowing me to define the aesthetic approach and visual language of the entire series.
CHALLENGES
The main creative challenge was developing a visual system that worked across all five cities Valenti traveled through while still aligning with his personal style and the identity of Samsung. I needed a template that felt unified yet adaptable enough to represent distinct locations.
Once the key visual was approved, the timeline became intense: multiple adaptations had to be delivered quickly for the different platforms. Although Samsung’s guidelines were present, the project allowed more freedom than expected, which meant the challenge was not only technical but conceptual: finding balance between consistency and expressiveness.
SOLUTION
To represent the intensity of Valenti’s challenge, I made him the central figure in every composition, with the five cities integrated behind him. The main poster included all locations, while each episode featured its city highlighted through imagery embedded in the typography.
To ensure visual harmony, I selected photos with similar colors, saturation and focus, creating a universal aesthetic that tied the series together. The entire project was built primarily in Photoshop, experimenting with composition, layering and atmosphere.
The final concept was clear: Valenti confronting, and conquering, each city, emerging stronger from every challenge.
OUTCOME
The project was published internationally, appearing on Prime Video and YouTube for audiences around the world. Seeing my designs live on global platforms was incredibly rewarding, a different feeling from seeing my work on the street. Opening platforms I use every day and finding my work there felt surreal in the best way.
This project reinforced how much I enjoy designing for large brands and high-visibility content. It also reminded me of the value of creative freedom and how much I appreciate bringing my own vision into big projects. It’s the kind of work that makes me want to keep growing in this field.