Branding
Fixplay
Brand identity for FixPlay, a bold and modern online betting platform. I created the full visual system, from logo and color palette to typography and digital applications, designed to transmit excitement, confidence and reliability.
Year:
2022
Industry:
Crypto, Betting
Client:
Fixplay
Project Duration:
5 weeks
CONTEXT
FixPlay was a new online betting platform looking to enter a highly competitive market with a strong, memorable and trustworthy brand identity. The client needed a visual system that felt energetic and dynamic, but also professional and secure, reflecting the fast-paced nature of digital betting while conveying credibility.
My role was to build the entire identity from scratch: logo design, color palette, typography selection and a cohesive visual direction for all digital assets.
CHALLENGES
Designing for the betting industry comes with unique challenges: the brand must feel bold enough to be exciting, yet stable enough to inspire trust. The identity needed to stand out visually in a category filled with loud, saturated, often chaotic branding.
Another challenge was ensuring long-term relevance. The brand had to feel modern and adaptable, capable of evolving as the platform grew. Finding a visual balance that felt energetic but not overwhelming was essential.
SOLUTION
The final identity was built on a bold logo system paired with a clean, modern color palette and dynamic typography. The aesthetic combines sharp lines, high contrast and strong visual rhythm to reflect FixPlay’s fast-paced environment, while maintaining a polished, reliable tone.
Every element, logo, color, type and composition, was designed to work seamlessly across digital platforms, from the app interface to promotional graphics. The brand system is adaptable, easy to scale and instantly recognizable, ensuring consistency across all touchpoints.
OUTCOME
FixPlay’s branding remains one of my most enduring identity projects. The visual system has stayed relevant and impactful over time, supporting the platform as it continues to grow in a highly competitive industry.
This project strengthened my experience in building brands from the ground up and demonstrated how strategic design can create a foundation that lasts, balancing excitement, clarity and trust in a single identity
More Projects
Branding
Fixplay
Brand identity for FixPlay, a bold and modern online betting platform. I created the full visual system, from logo and color palette to typography and digital applications, designed to transmit excitement, confidence and reliability.
Year:
2022
Industry:
Crypto, Betting
Client:
Fixplay
Project Duration:
5 weeks
CONTEXT
FixPlay was a new online betting platform looking to enter a highly competitive market with a strong, memorable and trustworthy brand identity. The client needed a visual system that felt energetic and dynamic, but also professional and secure, reflecting the fast-paced nature of digital betting while conveying credibility.
My role was to build the entire identity from scratch: logo design, color palette, typography selection and a cohesive visual direction for all digital assets.
CHALLENGES
Designing for the betting industry comes with unique challenges: the brand must feel bold enough to be exciting, yet stable enough to inspire trust. The identity needed to stand out visually in a category filled with loud, saturated, often chaotic branding.
Another challenge was ensuring long-term relevance. The brand had to feel modern and adaptable, capable of evolving as the platform grew. Finding a visual balance that felt energetic but not overwhelming was essential.
SOLUTION
The final identity was built on a bold logo system paired with a clean, modern color palette and dynamic typography. The aesthetic combines sharp lines, high contrast and strong visual rhythm to reflect FixPlay’s fast-paced environment, while maintaining a polished, reliable tone.
Every element, logo, color, type and composition, was designed to work seamlessly across digital platforms, from the app interface to promotional graphics. The brand system is adaptable, easy to scale and instantly recognizable, ensuring consistency across all touchpoints.
OUTCOME
FixPlay’s branding remains one of my most enduring identity projects. The visual system has stayed relevant and impactful over time, supporting the platform as it continues to grow in a highly competitive industry.
This project strengthened my experience in building brands from the ground up and demonstrated how strategic design can create a foundation that lasts, balancing excitement, clarity and trust in a single identity
More Projects
Branding
Fixplay
Brand identity for FixPlay, a bold and modern online betting platform. I created the full visual system, from logo and color palette to typography and digital applications, designed to transmit excitement, confidence and reliability.
Year:
2022
Industry:
Crypto, Betting
Client:
Fixplay
Project Duration:
5 weeks
CONTEXT
FixPlay was a new online betting platform looking to enter a highly competitive market with a strong, memorable and trustworthy brand identity. The client needed a visual system that felt energetic and dynamic, but also professional and secure, reflecting the fast-paced nature of digital betting while conveying credibility.
My role was to build the entire identity from scratch: logo design, color palette, typography selection and a cohesive visual direction for all digital assets.
CHALLENGES
Designing for the betting industry comes with unique challenges: the brand must feel bold enough to be exciting, yet stable enough to inspire trust. The identity needed to stand out visually in a category filled with loud, saturated, often chaotic branding.
Another challenge was ensuring long-term relevance. The brand had to feel modern and adaptable, capable of evolving as the platform grew. Finding a visual balance that felt energetic but not overwhelming was essential.
SOLUTION
The final identity was built on a bold logo system paired with a clean, modern color palette and dynamic typography. The aesthetic combines sharp lines, high contrast and strong visual rhythm to reflect FixPlay’s fast-paced environment, while maintaining a polished, reliable tone.
Every element, logo, color, type and composition, was designed to work seamlessly across digital platforms, from the app interface to promotional graphics. The brand system is adaptable, easy to scale and instantly recognizable, ensuring consistency across all touchpoints.
OUTCOME
FixPlay’s branding remains one of my most enduring identity projects. The visual system has stayed relevant and impactful over time, supporting the platform as it continues to grow in a highly competitive industry.
This project strengthened my experience in building brands from the ground up and demonstrated how strategic design can create a foundation that lasts, balancing excitement, clarity and trust in a single identity